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CHANGE

 

Start here. Even small companies can make a massive impact. By mapping where your emissions come from and selecting the right calculator for your size and sector, you can turn raw data into a concrete action plan per year.

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START YOUR JOURNEY

 

Step 1 · Map your emissions

Before you can calculate, understand where your emissions come from. Write down what causes emissions:

 

  • Energy (heating, cooling, lighting)

  • Transport (own vehicles, staff travel, guest transfers, excursions)

  • Food & drinks (especially meat- and dairy-based items)

  • Waste & water

  • Purchased goods & services (cleaning, laundry, maintenance, equipment)

 

Sort by scope:

  • Scope 1: what you own or control (vehicles, equipment, generators).

  • Scope 2: electricity and district heating/cooling you buy.

  • Scope 3: everything else (purchased food & services, guest travel, waste).

 

Step 2 · Decide what to measure

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Answer a few simple questions, then pick one clear approach.

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  • Operational control: measure everything you directly run: your own buildings, vehicles, kitchens, offices.

  • Activity-based: measure per unit of service: per guest night, per meal, per tour.

 

If most emissions come from assets you operate, use an operational-control boundary; if different products or packages matter most, also track per guest night / per tour / per meal.

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Step 3 · Collect your data

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Once you've decided what to measure, gather the activity data you need to calculate.

  • Energy use → utility bills, meter readings, invoices

  • Transport → fuel receipts, mileage logs, booking systems.

  • Food & drinks → supplier invoices, menus.

  • Waste → contractor reports.

  • Water → bills, meter readings.

  • Other purchases → procurement records.

 

Step 4 · Calculate your carbon footprint with the help of  a carbon calculator

 

Focus on these:

  • Technical quality (transparency of emission factors and full scope coverage)

  • Ease of use & access (setup speed and integration with your booking or accounting systems)

  • Extra features & support (training, user guides, or customer help desks)

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Step 5 · Identify hot spots and prioritize

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  • Focus on the top 2–3 emission sources where you can achieve the absolute highest reduction impact. Avoid only choosing what feels easy.

  • Rank them by effort vs. CO₂ impact to highlight your quick wins and high-value strategic targets.

 

Step 6 · Implement reduction actions

 

Score each idea on:

  • One-time cost

  • Ongoing cost change

  • Revenue impact, payback and CO₂ saved

 

​​​​​​​TOOLS TO USE:​

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​​FAST-TRACK WITH  AI!

f you don't know where to start, use these top-three three starter prompts with the AI ASSISTANT or any AI tool of your choice. For full list, visit the AI Prompt Library.

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1. I want to map, measure and reduce my climate emissions for my travel business. Where and how should I start? Walk me through the first three concrete things to do this week.

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2. Where should a beginner start with emissions reduction in my business? Give me three quick wins  and three medium term wins I  should think about?

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3. Summarize the benefits of climate action for my type of business.  Lead with the financial benefits, then the marketing benefits, and then the regulatory pressure.

WHAT IS CLIMATE-SMART TOURISM?

 

Climate-smart is the way to continuously operate a travel and tourism business in manner that uses available knowledge, tools and resources to cut carbon emissions without making a compromise between the fun and the climate change.

INFORMATION & CONTACT

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This webpage and all Toolkit materials are co-developed as part of the CliNeDest project funded by Interreg Baltic Sea Region Programme. Knowit Insight Ltd has been the expert leading the development.

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If you are interested in testing the Toolkit to enhance your climate work, please contact us:

annika.koskenkorva@visittampere.fi

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The toolkit is open and free to use but we appreciate all feedback and development suggestions.

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