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CHANGE

 

Start here. Even small companies can make a massive impact. By mapping where your emissions come from and selecting the right calculator for your size and sector, you can turn raw data into a concrete action plan per year.

START YOUR JOURNEY

 

Step 1 · Map your emissions

Before you can calculate, understand where your emissions come from. Write down what causes emissions:

 

  • Energy (heating, cooling, lighting)

  • Transport (own vehicles, staff travel, guest transfers, excursions)

  • Food & drinks (especially meat- and dairy-based items)

  • Waste & water

  • Purchased goods & services (cleaning, laundry, maintenance, equipment)

 

Sort by scope:

  • Scope 1: what you own or control (vehicles, equipment, generators).

  • Scope 2: electricity and district heating/cooling you buy.

  • Scope 3: everything else (purchased food & services, guest travel, waste).

 

Step 2 · Decide what to measure

Answer a few simple questions, then pick one clear approach.

  • Operational control: measure everything you directly run: your own buildings, vehicles, kitchens, offices.

  • Activity-based: measure per unit of service: per guest night, per meal, per tour.

 

If most emissions come from assets you operate, use an operational-control boundary; if different products or packages matter most, also track per guest night / per tour / per meal.

Step 3 · Collect your data

Once you've decided what to measure, gather the activity data you need to calculate.

  • Energy use → utility bills, meter readings, invoices

  • Transport → fuel receipts, mileage logs, booking systems.

  • Food & drinks → supplier invoices, menus.

  • Waste → contractor reports.

  • Water → bills, meter readings.

  • Other purchases → procurement records.

 

Step 4 · Calculate your carbon footprint with the help of  a carbon calculator

 

Focus on these:

  • Technical quality (transparency of emission factors and full scope coverage)

  • Ease of use & access (setup speed and integration with your booking or accounting systems)

  • Extra features & support (training, user guides, or customer help desks)

Step 5 · Identify hot spots and prioritize

  • Focus on the top 2–3 emission sources where you can achieve the absolute highest reduction impact. Avoid only choosing what feels easy.

  • Rank them by effort vs. CO₂ impact to highlight your quick wins and high-value strategic targets.

 

Step 6 · Implement reduction actions

 

Score each idea on:

  • One-time cost

  • Ongoing cost change

  • Revenue impact, payback and CO₂ saved

 

​​​​​​TOOLS TO USE:

 

​​FAST-TRACK WITH  AI!

f you don't know where to start, use these top-three three starter prompts with the AI ASSISTANT or any AI tool of your choice. For full list, visit the AI Prompt Library.

1. I want to map, measure and reduce my climate emissions for my travel business. Where and how should I start? Walk me through the first three concrete things to do this week.

2. Where should a beginner start with emissions reduction in my business? Give me three quick wins  and three medium term wins I  should think about?

3. Summarize the benefits of climate action for my type of business.  Lead with the financial benefits, then the marketing benefits, and then the regulatory pressure.

WHAT IS CLIMATE-SMART TOURISM?

 

Climate-smart is the way to continuously operate a travel and tourism business in manner that uses available knowledge, tools and resources to cut carbon emissions without making a compromise between the fun and the climate change.

INFORMATION & CONTACT

This webpage and all Toolkit materials are co-developed as part of the CliNeDest project funded by Interreg Baltic Sea Region Programme. Knowit Insight Ltd has been the expert leading the development.

If you are interested in testing the Toolkit to enhance your climate work, please contact us:

annika.koskenkorva@visittampere.fi

The toolkit is open and free to use but we appreciate all feedback and development suggestions.

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